There’s so many strategies to harness for Black Friday and Cyber Monday email marketing. Ease into it by starting with a simple framework: will your newsletter lean on the promotional side, or emotional?
Any Shopify merchant new to email marketing can quickly become overwhelmed. Our six-part beginner’s guide will get you started in establishing an email marketing program.
In part 1 of “6 steps to start email marketing for your Shopify store,” we explore why you need a good handle on your unique selling proposition (USP) and how to develop it.
In part 2 of “6 steps to start email marketing for your Shopify store,” we look at four ways to capture email subscribers on your website.
In part 3 of “6 steps to start email marketing for your Shopify store,” we cover best practices when creating welcome email automations.
In part 4 of “6 steps to start email marketing for your Shopify store,” we provide a step-by-step guide for designing an email newsletter from scratch.
In part 5 of “6 steps to start email marketing for your Shopify store,” we review three email template options for saving you time.
In part 6 of “6 steps to start email marketing for your Shopify store,” we review three additional automations that will boost conversions: abandoned checkout, product purchased, and new purchaser.
The Q4 holiday shopping season may be a few months away, but it’s prime time for Shopify merchants to start revving their marketing engines. We’ve got six steps to get you started now.
Why make a boring, run-of-the-mill email popup if you can infuse it with some personality? See how some brands are attracting email subscribers with a pop of personalization.
Email popups that include an extra form field enable greater insights into new subscribers and email personalization. We look at how to do it.
We walk through Seguno’s pre-built automations and how to use them.
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