All Shopify merchants need to understand the basics of being profitable. That involves having a handle on expenses, profits, return on investment, and lifetime value.
We surveyed Shopify merchants to gauge the significance of BFCM and the holiday season, and to get a peek into their thoughts and experiences around email marketing.
There’s so many strategies to harness for Black Friday and Cyber Monday email marketing. Ease into it by starting with a simple framework: will your newsletter lean on the promotional side, or emotional?
Any Shopify merchant new to email marketing can quickly become overwhelmed. Our six-part beginner’s guide will get you started in establishing an email marketing program.
In part 1 of “6 steps to start email marketing for your Shopify store,” we explore why you need a good handle on your unique selling proposition (USP) and how to develop it.
In part 2 of “6 steps to start email marketing for your Shopify store,” we look at four ways to capture email subscribers on your website.
In part 3 of “6 steps to start email marketing for your Shopify store,” we cover best practices when creating welcome email automations.
In part 4 of “6 steps to start email marketing for your Shopify store,” we provide a step-by-step guide for designing an email newsletter from scratch.
In part 5 of “6 steps to start email marketing for your Shopify store,” we review three email template options for saving you time.
In part 6 of “6 steps to start email marketing for your Shopify store,” we review three additional automations that will boost conversions: abandoned checkout, product purchased, and new purchaser.
The Q4 holiday shopping season may be a few months away, but it’s prime time for Shopify merchants to start revving their marketing engines. We’ve got six steps to get you started now.
Why make a boring, run-of-the-mill email popup if you can infuse it with some personality? See how some brands are attracting email subscribers with a pop of personalization.
get email marketing tips, resources, and industry insights to help your Shopify store grow.
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