first-time customers differ from MVPs, and so too should messaging—enter email automations, which make customers feel valued at every lifecycle stage.
the chances of converting a customer are 65% while the chances of converting a prospect are only 13%.
6 Reasons why repeat customers are better than new customersemploy automations such as:
nurture those who purchase frequently and spend a lot for two reasons:
for example, send unique discount codes for an exclusive offer once customers reach a purchase amount or spending threshold.
loyalists are the same as MVPs, but publicly show their love by providing feedback through reviews or testimonials.
consumers are more loyal when a company understands their needsgive loyalists the royal treatment and learn from them:
automations are about moving customers from one bucket to the next. Inevitably, not all customers advance. It happens within every customer segment: first-time customers, returning customers, MVPs, and even loyalists stall.
intervene with campaigns that cater to each group, such as:
for driving new and repeat purchases, fostering MVPs and engaging lapsed customers
for building loyalists who can promote your products and encourage new purchasers