6 steps to start email marketing for your Shopify store

Hi. I’m Christina, a customer support representative with the top-rated email marketing platform built exclusively for Shopify, Seguno Email Marketing! 🔌 

I get first-hand, everyday experience with Shopify merchants who use Seguno. I hear a lot saying, “I don’t know where to start,” “I don't know what I am doing,” and “Can someone please help me get started?” 

I also see many Shopify merchants who give up on their email marketing program before they even start. 

If you resonate with any of this, this series is for you. 

I sincerely want you to win at email marketing. I know you can. I’ve seen so many people do it who are like you - strapped for time or don’t think they have the marketing chops. But you can’t succeed if you quit too soon! 

I only recently discovered that I love email marketing and what it can do, especially for entrepreneurs going after their dreams. 

Email marketing has the highest ROI of any digital marketing channel. Research has shown that it beats out every other channel in terms of return on investment, netting $36 for every $1 spent. Despite this, email often falls behind social media and paid ads when it comes to a merchant’s priorities. 

With Seguno’s easy-to-use tools, such as automations and templates (and a LOT more), you could be making money while you sleep! Every merchant needs to get in on this.

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Here’s what I’ll be covering: 

1. How to define your unique selling proposition 
2. How to grow your audience
3. Say hello with your first email automation
4. Tips for building your first newsletter
5. Make email marketing efficient with templates
6. Convert interest to sales with email automations

Through this series, I’ve outlined simple steps to keep you on track. I’ve got one goal: to help you set up version #1 of your email marketing program. 

Once you nail the fundamentals, I’m sure you’ll have the confidence to expand your program and improve it.