The 10 best Built for Shopify apps
The market is bursting with apps supporting Shopify businesses, with more in development every day.
It’s an overwhelming ecosystem when you’re searching for the right fit.
Navigating the landscape becomes much easier if you look for the Built for Shopify badge in the Shopify App Store. It also guarantees that whatever you settle on has Shopify’s stamp of approval.
But even browsing the Built for Shopify listing page can be intimidating.
Hence, we’re sharing our 10 favorite Built for Shopify apps that support merchants in building, growing, and sustaining their ecommerce businesses.
Built for Shopify: meeting Shopify’s highest standards
Built for Shopify (BFS) premiered in 2023 and identifies Shopify’s cream-of-the-crop picks, from marketing tools to shipping apps.
The app needs to be embedded within Shopify’s admin or POS for a seamless experience that:
- Avoids toggling between apps
- Is easy to use because it feels native to Shopify
Every app on the list endures a rigorous review to ensure an intuitive experience. The evaluation includes three additional criteria:
- Security: must safeguard merchant data
- Speed: must be optimized for peak admin performance
- Usefulness: must demonstrate a history of helping merchants
Apps that meet Shopify’s high standards earn the BFS designation and identifying icon within the Shopify App Store — a rectangular graphic composed of a blue diamond and the quality seal’s namesake.
The top 10 list of Built for Shopify ecommerce apps
Following are our 10 favorite apps for Shopify merchants, covering a range of categories:
- Seguno Email Marketing: best for reaching customers with email marketing newsletters and automations
- Seguno Popups & Forms: best for growing your list of email and SMS subscribers
- Seguno Product Reviews: best for collecting and managing customer reviews
- Seguno Dynamic Banners: best for engaging and driving conversions on your site
- Bulk Discount Code Bot: best for generating unique discount codes
- OrderlyEmails Email Templates: best for customizing Shopify notification emails
- Locksmith: best for controlling visitor access to your digital storefront
- Abra: best for auto-applying discounts on your site
- Checkout Blocks: best for customizing checkout pages (Shopify Plus only)
- Smile: best for turning first-time customers into loyal customers
Read on for what these Built for Shopify apps do and why your store needs them.
The BFS apps for a solid Shopify tech stack
Anyone involved in a Shopify business knows the amount of labor involved. You’re juggling the maintenance of business operations with making digital noise for your brand and fostering customer relationships.
Peel back the layers of any successful Shopify venture, and you’ll likely find a constellation of apps supporting each business facet.
The following Built for Shopify apps — including all five of Seguno's apps — are worthy tech stack components for achieving your ecommerce aspirations.
Build and send newsletters and email automations with Seguno Email Marketing, the top-rated email marketing tool built exclusively for Shopify.
Why you need it: Email marketing is a top channel for reaching audiences with an amazing return on investment. It’s so powerful — and therefore a must — because it’s a direct communication line for distinguishing your brand and building trust.
Standout feature: Generate unique discount codes for your Shopify promotions right inside your emails
Other top features:
- Integrates with design app Canva to create and enhance email visuals
- Library of email templates and campaigns, from starter sets for common touchpoints to professionally designed, customizable options for holidays and events
- Pre-built workflows that handle logic complexities and automate customer journeys
- Top-notch, responsive customer service, per nearly 1,000 5-star Shopify App Store reviews
Shopify App Store Rating: 4.8/5 stars
Pricing: Free plan available for up to 250 subscribers; paid plans start at $35/month and include unlimited access to Seguno Popups & Forms, Seguno Product Reviews, and Seguno Dynamic Banners
Seguno is the ideal email marketing app for Shopify merchants in the go-to-market phase of business.
Use Seguno Popups & Forms to create custom popups on your website — whether built for email capture or designed to enhance the visitor experience — and embedded subscription forms.
Why you need it: Attracting attention to your site doesn’t matter much if visitors walk away and never return. Seizing initial interest with an email popup grows your subscriber list, and lays the groundwork for building an audience and cultivating relationships.
Standout feature: Connects with Seguno Email to trigger automated workflows based on customer tags
Other top features:
- Canva integration for visual creation or enhancements
- No-code, template-based editor for a speedy creation process
- Options for growing your list, guiding visitors, and making an announcement
- Advanced triggering based on timing, page, date, and language selections
- Analytics dashboard for tracking list growth, engagement, and conversion rate
Shopify App Store Rating: 4.7/5 stars
Pricing: Free for one popup and 1,000 impressions/month; paid plans start at $10/month (note: free as part of a Seguno Email Marketing paid plan)
Use Seguno Product Reviews to gather, manage and leverage customer feedback.
Why you need it: Social proof is crucial to acquiring customers, as nearly all consumers read reviews when shopping online. But more critically, customer feedback is the backbone for improving your business. Reviews can shed many insights on what is and isn’t working, and areas that need extra focus.
Standout feature: Connects with Seguno Email to power review request automations that open the product review modal right on the site
Other top features:
- Control when and how reviews get published; review manually or auto-publish based on criteria
- Automatically notify your team when a review is submitted
- Customize storefront widgets to match your brand
- Add product ratings and reviews to Seguno Email newsletters and automations
- View published and unpublished totals, overall rating, and count totals for each star rating at a glance
Shopify App Store Rating: 4.9/5 stars
Pricing: Currently free in early access; paid plans will be $10/month (note: free as part of a Seguno Email Marketing paid plan)
Optimize your on-site conversion rate with Seguno Dynamic Banners.
Why you need it: Your Shopify store is the engine powering your ecommerce business. Make it work harder and maximize its performance with banners that direct visitors’ attention and drive urgency. Use banners to communicate important information that guides shoppers toward purchase decisions and encourages higher spending.
Standout feature: Devise Shopify discount tiers, with the discount growing as spending increases
Other top features:
- Collect email subscribers
- Launch promotional campaigns and instill urgency with a countdown timer
- Dynamically display spending needed to meet a discount threshold based on cart value
- Control page eligibility, positioning, and scheduling
- Fully customize without code or theme changes
Shopify App Store Rating: 4.9/5 stars
Pricing: $9/month; free as part of a Seguno Email Marketing paid plan
With Seguno’s Bulk Discount Code Bot, generate unlimited unique coupon code sets in one click, then export and distribute them through your marketing channel of choice.
Why you need it: Unique discount codes serve as a line of protection in safeguarding your profit margins. Codes consisting of different alphanumeric strings, meant for one-time use, stop coupon abuse.
Standout feature: All codes automatically sync with Shopify Discounts, meaning campaign performance tracking happens in Shopify
Other top features:
- No-fuss way to quickly modify codes at any time
- Ban unwanted characters and words automatically
- Limit to one use per customer and/or number of times used
- Mimics the process for creating Shopify Discounts
Shopify App Store Rating: 4.9/5 stars
Pricing: First three sets free; paid plans start at $19/month
Upgrade standard Shopify customer emails with OrderlyEmails’ transactional email notifications. Customizable templates allow merchants to add their branding.
Why you need it: Shopify’s default email templates — such as order and shipping confirmations — restrict merchants from reinforcing their brand and showcasing customer offers. Custom Shopify email templates from OrderlyEmails give you greater control over making your mark.
Standout feature: Professionally designed templates, optimized for all devices, provide a starting base
Other top features:
- A pack of templates for replacing — not duplicating — every email that Shopify supports
- A “Magic Designer” that automatically creates emails to match your website
- Bulk editing for applying branding across templates
Shopify App Store Rating: 4.9/5 stars
Pricing: $99/year for each email theme
Consumer access to your site with Locksmith. Hide prices, restrict who can view particular product pages, build a paywall, and much more.
Why you need it: Every marketer understands the power of personalization in building customer relationships and fostering loyalty. And at times, you need your website to assist your efforts. Locking certain website assets enables you to allow and limit access to content based on visitor segment criteria.
Standout feature: Implement “locks” to any piece of content on your website with access stipulations and customer tags
Other top features:
- Handle complex use cases, such as accommodating different pricing structures based on membership
- Stellar customer service that provides custom coding solutions when needed, per various Shopify App Store reviews
- A negotiable “pay what feels good” pricing policy
Shopify App Store Rating: 4.7/5 stars
Pricing: Starts at $12/month for Basic Shopify merchants
With Abra Auto Applied Discounts, ensure customers see the discounted price before they reach checkout. Abra auto-applies your offers on product, collection, and cart pages.
Why you need it: Discounting often drives a lift in conversions, so make it as seamless as possible for customers to take advantage of your offers. That means avoiding frustrations. Consider that 29% of consumers are most annoyed when they enter promo codes that don’t work. Abra eliminates such occurrences.
Standout feature: Add a “gift with purchase” to increase average order value
Other top features:
- Real-time product price updating
- Spending threshold indicator for incentivizing a free gift reward
- Manage multiple promotions for varying customer segments
- APIs for creating a customized user experience
- Integrate discounts across marketing channels
Shopify App Store Rating: 5/5 stars
Pricing: Starts at $19/month
Upgrade the customer checkout experience and drive more revenue for your Shopify Plus store with Checkout Blocks and its extensive customization capabilities for checkout and thank you pages.
Why you need it: Visitors who reach the checkout page are ready to spend their money. So why not capitalize on the opportunity with no-code customizations, whether it’s solidifying your brand or presenting a one-time offer as an upsell?
Standout feature: Advanced logic for displaying blocks based on cart products, customer aspects like currency and shipping locale, and UTM parameters
Other top features:
- Drag-and-drop tool for product recommendations, free shipping, and custom content
- Custom fields for gathering further customer information
- Dynamic content for alerting customers about additional details
- Editor for designing branded checkouts
- Phenomenal customer support, per Shopify App Store reviews
Shopify App Store Rating: 4.5/5 stars
Pricing: Free plan; paid plan with "upsell" blocks starts at $200/month
Encourage repeat purchases and boost customer retention with Smile’s loyalty and rewards program.
Why you need it: One study cites that repeat customers spend 67% more than new customers — just one reason why customer retention is crucial for business sustainability. Loyalty programs help supercharge repeat sales.
Standout feature: Ability to engage customers across the customer journey — from the product page to checkout and beyond — through points, VIP rewards and referrals
Other top features:
- Range of reward options (discounts, membership perks, exclusive access, etc.)
- Reward social actions and celebrate birthdays
- Compare performance with similar stores
- Superb customer service, per Shopify App Store reviews
Shopify App Store Rating: 4.8/5 stars
Pricing: Free for up to 200 monthly orders; paid plan starts at $49/month
Look for Built for Shopify apps
Our recommendations only scratch the surface of all the fantastic Built for Shopify apps available for your growth goals.
Check out the apps we covered and poke around the Shopify App Store for other options, keeping an eye out for the blue diamond. Anything stamped with the Built for Shopify badge signals a commitment to security, speed, usability, and proven usefulness.
Otherwise, take advantage of free trials. They’re your best avenue for identifying solutions that fit your shop and have the potential to elevate your operations.
create, manage, and track your email marketing—without leaving Shopify.
Seguno is the top-rated email solution built exclusively for Shopify. Grow your sales with high-performing newsletters, email automation campaigns, and integrations with Facebook, Instagram, banners, pop-ups and more. Build and send engaging emails in our easy-to-use editor and take email creation to the next level with our Canva integration. Automate your email marketing and drive more revenue with welcome campaigns, checkout abandonment, post-purchase automations, tag triggers and more.
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