Strategic email marketing blog for Shopify merchants

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What’s new in Seguno: March 2023

New features help you target your customers with more accuracy. Read this article to learn more about recent Seguno product updates!

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Introducing the updated email dashboard

We’ve reorganized the Seguno dashboard and introduced new sections to create a smoother user experience. Follow along as we walk through the changes, top to bottom.

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12 creative ways to elevate marketing with unique coupon codes

Unique coupon codes are a safety guarantee for preventing coupon abuse. But beyond that, they’re a versatile tool for attracting, delighting and retaining customers.

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Seguno’s 2022 BFCM email marketing results

How did Black Friday/Cyber Monday (BFCM) email marketing pan out for Seguno users? We examined the data to identify trends and successes, as well as potential opportunities for the 2023 BFCM stretch.

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What to put in a holiday greeting [+ email examples]

Learn what it takes to create a successful, non-cringy email for Christmas, Kwanzaa, Hanukkah and any other holiday greeting.

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How to shoot product photography and use it to increase conversions

Stellar product photography helps instill brand confidence. Randi Ward of soona shares strategies for taking good photos and how Shopify merchants can get mileage out of them.

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7 engaging email newsletters to rev up your holiday marketing

Generating email ideas is a top struggle for Shopify merchants. We’ve got seven email newsletter ideas — that aren’t sales promotions — to engage subscribers during the BFCM and holiday stretch.

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A must-have guide to Shopify subscriptions

Considering a subscription option for your Shopify store? Here’s the lowdown on everything you need to know, from model variations to steps for getting started.

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What’s new in Seguno: August and September 2022

New integrations. Fresh email templates. More popup designs. Read this article to learn more about recent Seguno product updates!

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How to make your Shopify store top of mind for holiday gift giving

Help gift-givers find their way with a four-part email marketing campaign. We’re sharing examples and strategies for making an impact, plus showing how to craft a campaign with Seguno’s gifting templates.

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What are the basics behind profitability?

All Shopify merchants need to understand the basics of being profitable. That involves having a handle on expenses, profits, return on investment, and lifetime value.

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What Shopify merchants say about holiday marketing: their struggles, successes and advice

We surveyed Shopify merchants to gauge the significance of BFCM and the holiday season, and to get a peek into their thoughts and experiences around email marketing.

your source for email marketing insight, strategic tips, and resource guides for Shopify merchants.