curate your marketing content calendar

Relevant messages are the top reason that people open a brand email every time. So if you want to capture and keep your subscribers’ interest and motivate visits to your store, ditch the stale content. Focus on relating to them and aim to diversify.

plan your quarter

use the email marketing planning guide to craft a robust, three-month calendar. Create your Shopify store’s road map for April, May and June.

calendar pages featuring essential ecommerce events

goal-setting framework plus monthly and quarterly metrics review pages

quarterly focus suggestions and monthly newsletter ideas

complementary Google Calendar reminders for staying on track

Download your email marketing planning guide from Seguno

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build a foundation for consistency

email marketing calendars are the backbone of fruitful email marketing programs. Learn the best practices for developing a steady cadence.

This email marketing course for Shopify merchants includes tools, tips, and frameworks to jump-start your email marketing.

How often to send email marketing and when

Discover the perfect email marketing frequency and optimal timing with our expert roadmap and best practices to elevate your email program.

get relevant ideas for the month

leverage what your subscribers are experiencing — holidays and cultural happenings — to build bridges. Our blog posts cover major yearly events and unpack effective email examples.

What should Shopify stores send to newsletter subscribers in April? We have five email marketing ideas to try.

Earth Day emails that resonate with eco-conscious shoppers

Earth Day is a fantastic opportunity for Shopify merchants to connect with subscribers and build trust. Create effective eco-friendly newsletters with inspiring examples as your guide.

periodically add variety

slide in a special newsletter every so often to keep your newsletter mix fresh. Seek inspiration outside of the 365-day calendar.

In this course, we'll guide you through our Newsletter workbook and how to use 15 specific newsletters to grow your business.

8 UGC email examples [+best practices] to build trust

User-generated content (UGC) can do marvels for relating to your audience. We’re studying 8 UGC email examples and the best practices to implement.