6 November newsletter ideas to break through the noise
Welcome to November, a bountiful month for Shopify store email marketing.
Heavyweight shopping days like Black Friday take the spotlight, as it should be. But don’t underestimate other hallmark events. They can be the opening to reach customers, too.
In a highly competitive month, separate your Shopify store from the pack with our six November newsletter ideas.
#1 Commemorate the end of daylight saving time
About one-third of the world’s countries participate in daylight saving time. The majority of the United States and Canada turn the clock back an hour on the first Sunday in November — Nov. 3 this year. (European counterparts do so the last Sunday in October — Oct. 27 in 2024.)
You could run a “daylight savings” sale, as many brands do. Or raise the bar and flex your creativity.
Here’s how CO2Lift molds a relevant message out of daylight saving time.
What makes this November newsletter idea convert:
- It offers a proactive solution for a common skincare challenge: the moisture-draining effects of colder weather
- CO2Lift proves its value by quoting statistic-backed customer results
Daylight saving time email subject lines
Farewell, daylight savings 👋 Hello, new ___!
😴 Don’t snooze on these deals
Fall back and cozy up with these essentials
An extra hour means extra savings
Set your clock ⏰ back, not your ___
5 tips for mastering daylight saving time
#2 Join the Election Day whirlwind
The U.S. election season has bombarded Americans with partisan politics for months. So why do we advise Shopify brands to join the Election Day noise?
Nov. 5 is a monumental day that touches your entire audience. Tap into the moment.
Most brands should avoid wading into ideological waters — unless it’s the foundation of their being — so they don’t alienate customers. Run a one-day sale, suggesting subscribers indulge in themselves if they need a distraction from it all.
You could also lighten the mood by focusing your newsletter on democratic ideals and processes. We’ve seen brands:
- Promote symbolic and patriotic items
- Showcase “winning” products
- Ask subscribers to cast votes for the next new product idea
- Donate partial sales proceeds to a civic-oriented non-profit
Below is a two-part email campaign from Good Ranchers that adopts the “make your voice heard” theme.
We love the playful election spin that frames meat in a new light. It starts with intriguing email subject lines and preview text:
- Email #1 subject line: Election Day Is Tomorrow... 🇺🇸 (Preview text: Which FREE protein has your vote?)
- Email #2 subject line: Meat Your Candidates... 🥩🍗🥓🐟 (Preview text: Election day your way — which protein has your vote?)
Election Day email subject lines
What should be our next ____? Cast your vote!
Elect for __% off savings
The polls don’t lie: our ___ is a winner
🗳️ The votes are in for our best-sellers
Exercise your right to shop 🛍️
#3 Embrace Pink Friday to boost boutique sales
Four years ago, small businesses struggled with an unprecedented business climate thanks to the pandemic.
The challenges gave rise to Pink Friday, which encourages consumers to start holiday shopping at boutiques and small businesses before scoping larger retailers. It happens Nov. 22, one week before Black Friday.
So, if your Shopify store is a boutique, add Pink Friday to your marketing plans and November newsletter ideas. The Boutique Hub has a wealth of resources to assist.
Check out the example from SSYS.
What works about this email:
- SSYS explains Pink Friday’s meaning. Though in its fourth year, Pink Friday hasn’t reached the status of universal understanding. Providing context is crucial for attracting shoppers.
- The hero image sells the cause. No need to feature highly polished product photography. A team member posing with a spinner wheel aptly communicates that SSYS is a small business.
Pink Friday email subject lines
🎀 Support small — shop Pink Friday
💖 Pink Friday deals are on NOW
#shopsmallfirst with us
___% off for Pink Friday 💓
Pink is the new Black
#4 Express gratitude on Thanksgiving
If an intense Black Friday marketing game plan is on the calendar, it’s tempting to sidestep Thanksgiving (Nov. 28). But we encourage giving it some thought.
During the “Cyber 5” days of 2023 (Thanksgiving through Cyber Monday), Seguno customer Thanksgiving emails showed remarkable results. It was the only day that generated a revenue increase (17%) year over year.
Include an exclusive offer or don’t. Either way, reflect on the holiday’s meaning. It’s the perfect opening to thank customers for their support.
The brand Jonas Paul does both: expresses gratitude and extends a token of appreciation.
Why this Thanksgiving newsletter is impactful:
- The hero image is welcoming. The co-founders’ family photo sets the tone for the remaining message.
- The note has an authentic vibe. Parenthood references make the note relatable. It’s easy to believe that the husband-wife duo penned it.
Thanksgiving email subject lines
We're grateful for you, so here's our gift to you! 🎁
A Thanksgiving message from our founder
___ reasons why we’re thankful this year 🙏
Happy Thanksgiving from ____
🦃 Gobble up our deals before everyone else
#5 Run a Black Friday sales promotion
Black Friday: the unofficial kickoff to the holiday shopping sprint.
Yes, holiday shopping starts well before Thanksgiving. And yes, brands have taken liberties by running “early Black Friday” sales even before trick or treaters take to the streets.
But the textbook definition of Black Friday — the Friday after Thanksgiving (Nov. 29) — still reigns as a dominant shopping day that annually breaks spending records.
If you do it no other time of year, scale your newsletter cadence with a multi-email campaign. One email won’t suffice when inboxes turn into a battleground for winning attention.
The brand Tempo, for example, binds multiple messages with one design aesthetic to heighten brand reinforcement.
What’s the best approach for structuring a Black Friday campaign? There’s no surefire way, but here’s one example of a loaded tactic:
- Preview email announcing the Black Friday discount, sent on Nov. 27
- Black Friday early access for VIPs, sent on Nov. 28
- “Black Friday sale is happening” message, sent the morning of Nov. 29
- Black Friday sale reminder, sent mid-day on Nov. 29
- Black Friday final hours alert, sent the evening of Nov. 29
Crush Black Friday with 10 tips for creating a high-converting email marketing strategy.
Black Friday email subject lines
🏃♀️ Early access: Black Friday starts NOW
Black Friday deals end at midnight
__% off storewide
VIP alert: get first dibs on Black Friday deals
Our top 10 Black Friday deals
The final countdown for Black Friday is on ⏰
Get 35 more email subject line ideas for Black Friday and Cyber Monday.
#6 Highlight your shop on Small Business Saturday
If you passed on Pink Friday and Thanksgiving emails, Small Business Saturday (Nov. 30) is another chance to say thanks and remind people that your brand doesn’t run with the big dogs of retail.
Also, it’s a November newsletter idea that can pay dividends. Shopify brands that sent emails through Seguno on Small Business Saturday 2023 benefitted from higher average order values (AOVs). The average AOV was $124.64 — topping all other AOVs during the Cyber 5.
Show your audience that their patronage supports livelihoods. Violent Gentlemen does so in the example below.
Why this email has the human connection factor:
- The hero image is relatable. The photo feels like it organically belongs on a Facebook feed.
- The copy emphasizes the value of small businesses. Violent Gentlemen’s message reminds us that shopping small has a positive impact on working folks and their families.
Small Business Saturday email subject lines
🙏 Thanks for believing in our small business
Support small business: take ___% off
Our family company wouldn’t be here without you 🫵
Shop small this Saturday
🥳 Happy Small Business Saturday!
Get a jumpstart on November newsletters with Seguno
What will your November email calendar look like? Will an extended Black Friday campaign take center stage? Or will it resemble a variety show?
Once you choose, turn to Seguno’s editor and Canva connection to craft beautiful emails. Browse our Template store for November-appropriate newsletters you can customize as much — or as little — as you’d like:
Choose your strategy, build your newsletters, and be ready for holiday shoppers.
create, manage, and track your email marketing—without leaving Shopify.
Seguno is the top-rated email solution built exclusively for Shopify. Grow your sales with high-performing newsletters, email automation campaigns, and integrations with Facebook, Instagram, banners, pop-ups and more. Build and send engaging emails in our easy-to-use editor and take email creation to the next level with our Canva integration. Automate your email marketing and drive more revenue with welcome campaigns, checkout abandonment, post-purchase automations, tag triggers and more.
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![5 Thanksgiving email newsletter examples [+ subject line ideas]](https://cdn.prod.website-files.com/617bf866dd7a76530b06c57f/670030041064dc4e95fb962d_thanksgiving%20thumbniail.jpg)
