5 things customers love about Seguno

Valentine’s Day is a special time around here for two reasons. 

One, it’s a big ecommerce event, which means we’re firing on all cylinders to help Seguno users capitalize on the opportunities that await. 

Second, it’s our anniversary! It’s been five years. And we’re especially feeling the love for the Shopify merchants who believe in us.   

It’s got us reflecting on all the reasons we have their trust. When we rummage through feedback and surveys, and contemplate interactions with our customers, a handful of things stand out. 

Here’s the list of the five most prominent features customers love, in no particular order. 

1. Templates

Every Seguno user has access to basic templates to springboard their email marketing, whether messages that highlight featured products or those that broadcast a new blog post. 

The template store goes a step beyond. More than 150 beautifully designed templates featuring marketing copy are ready for you to customize. There are newsletter templates for all sorts of holidays, from Halloween to Eid al-Fitr. You’ll find designs to commemorate Pride Month, encourage back-to-school shopping, and more. New ones are added every month.   

If you’re angling to capture attention with more than a single newsletter, multi-message campaign templates ease the workload. 

What one customer has to say about it: ‍

‍Why it’s part of Seguno:

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‍“Templates are the ultimate time-saving tool, giving you the ability to swap out images, copy, or products and have a new email in a snap. Our templates make it easy for merchants to create an email that looks like it was made by an expert designer–and we’re always adding more!” - Katherine Riemen, Product Lead

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BONUS: Celebrate year No. 5 with us. Here's a one-time redemption code to snag a template of your choosing: ZSQ596  

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2. Email editor + Canva

Our email-creator tool — right within Shopify — makes it easy to build your message. There’s no need for HTML or CSS know-how.   

Yes, we’re biased. But we think our email editor is quite intuitive. Set themes so you don’t have to mess with branding or headers and footers each time, effortlessly add sections like a discount callout or gallery of images, and do so much more. 

Huge bonus: we fully integrate with graphic design platform Canva. It’s a spectacular tool that’s super intuitive, too. They’ve got templates. Or start from scratch. Either way, build eye-catching images without a whole lot of fuss.

What one customer has to say about it: 

Why it’s part of Seguno:

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"A lot of our team is familiar with many email service providers on the market. So when we decided to create a platform within the best ecommerce company out there, we knew we needed to make it a seamless tool. There’s so much you can do with Seguno without relying on complicated software or deep technical knowledge.” - Marc Baumbach, Co-founder and Head of Engineering

3. Free guides

An email marketing platform won’t make a big difference if users are left to fend for themselves. That goes for learning how to use it plus strategies for making the most of it.  

We consider education a pillar of Seguno’s service. Our help center is full of technical guidance. We regularly dole out advice for attracting and retaining customers through short videos on YouTube and live webinars. Our blog points out resources for ramping up your marketing game. 

We also have free online courses, with accompanying workbooks, consisting of short video lessons that can be consumed in 10 minutes or less: 

• What to send and when
• Email list growth
• Email design 101
• 15 must-have newsletters
• Black Friday/Cyber Monday 
• Automations 101 (coming soon!)

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Find and register for all of our upcoming events, or stream a past webinar, by going to our events page

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‍What one customer has to say about it: ‍

Why it’s part of Seguno:

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“So many Shopify merchants we serve are very small operations — as little as one or two people — with limited bandwidth. They don’t have much time to hunt around for answers. That’s why so much of our focus is on guiding them toward finding success with email marketing.”  - Kestrel Lemen, Senior Strategist

4. Automated emails

What shop owner wouldn’t jump at the idea of making money while they sleep? It’s totally doable with email automations.

Unlike newsletters, automated emails are triggered when a subscriber takes a specific action. For example, an abandoned checkout workflow reminds the subscriber of items they left in a shopping cart. The automation could take the form of one email sent an hour after cart abandonment, or a three-part series of messages spread over a week.   

In addition to abandoned checkout, Seguno’s stash of automations includes messages for: 

• Welcoming new subscribers
• Reminding subscribers of expiring Shopify discounts
• Thanking subscribers after they make a purchase
• Requesting a product review
• Winning back subscribers who haven’t purchased in a while
• Providing post-purchase information and tips
• Appealing to customers based on segmentation
• Alerting subscribers to a new blog post 

‍What one customer has to say about it: 

Why it’s part of Seguno:

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‍“Anyone who’s part of operating a Shopify store is tugged in a lot of directions. Email automations help lessen that strain because they’re always operating in the background. They are super relevant to the recipient and therefore higher converting, and make a huge difference over time. As we like to say, shavings make a pile.” - Chris Geiss, Co-Founder and CEO‍

5. Customer support

A common theme emerges when you browse our reviews in the Shopify app store. Seguno’s customer service shines.  

Forgive us for leaning on a cliche, but customers are at the heart of everything we do. We take their needs seriously. We’re not just a bot on the other end. Any time you reach out to us for help — whether you’re on a paid plan or using the service at no charge — you’re communicating with a real person whose job is to provide you a solution. 

Empathy is one of our core company values. We “care deeply, and give first.” Grasping our customers’ experiences, challenges and email marketing wants is innate to what we do. We are here to assist with everything from technical dilemmas to strategic suggestions.

What one customer has to say about it: 

Why it’s part of Seguno:

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"Our team has one goal: to serve our customers. We do that by sharing advice that we know works, as well as listening and asking questions. In fact, we’ve been known to develop solutions and make changes to our platform in response to our customers’ unique issues. Striving for stellar customer support is the best way for us to improve our product.” - Brian Krug, Customer Success Lead 

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We love our customers

 A big thanks to the Shopify owners who have faith in our service. In an ecosystem with tons of email service providers, we are grateful that you choose us. Your support means everything. 

Some advice: take another look around Seguno. You may uncover more ways to elevate your email marketing. We also welcome your feedback. You never know when your suggestion may turn into a new feature.      

If you’re not yet a convert, it only takes one click of a button (i.e.: add app) to see what we’re all about.