promotional campaigns can grab attention and boost sales,but you need to up your game to make a lasting impression and foster brand loyalty.
stay top of mind with holiday- and event-based newsletters, multi-email campaigns for significant spending occasions, and newsletters that differentiate your brand, like behind-the-scenes content.
email promotions influence purchase decisions among 59% of shoppersfurther promote your brand and sales with:
shoppers want discounts — 82% are likely to make an online purchase when given one.
emails with discount codes are 8x more likely to result in a salehowever, exercise caution with Shopify discounts to protect your brand and margins:
take advantage of your Shopify data by targeting customer segments with tailored messages—brands that do so experience a 760% increase in revenue.
85% of shoppers say their favorite brands treat them like individuals.offer personalized incentives — such as early access to new products or exclusive gifts — based on shopping history and preferences.
for sending campaigns with unique coupon codes
for collecting social proof to back your products
for drawing attention to special products and collections