let's make this your
holiday season
email marketing resources, tips, and tools you need to help your Shopify store succeed
As online traffic goes up, so do your chances of gaining new subscribers and future customers. Take this opportunity to whip up a fresh email signup form and gain insights about your audience.
Try different email popups on different areas of your site where visitors are likely to engage, like your blog, cart, or product pages. Don’t forget an exit-intent popup— they convert an additional 2-4% of visitors!
Make your standard email signup form stand out. Pair seasonal design elements with an irresistible offer, like early access to your BFCM sale or an email-exclusive discount, to attract new shoppers.
57% of consumers will share info in exchange for more personalized holiday marketing. Ask new subscribers about their preferences — Seguno automatically tags them for easy segment creation.
Your customers’ inboxes will be bursting with BFCM and winter holiday marketing emails. So how can your Shopify store stand out? Start early and send strategically — and don’t be afraid to do Black Friday your way.
65% of U.S. shoppers plan to make their holiday purchases before BFCM. Get ahead of the competition and send out your offer before major sales are in full swing.
A single email can easily get overlooked in crowded inboxes. Amplify your marketing efforts with a multi-email campaign and reach your audience before, during, and after your event.
Give your customers a reason to choose you over the thousands of other competitors this BFCM and holiday season by highlighting what makes your brand unique.
Shoppers are looking for more than just the best BFCM deals — they’re looking for new brands and experiences. Surprise and delight your customers with content they’ll remember so they’re more likely to shop with you again.
Mix up your promotional email marketing with personalized content that inspires and connects with customers. Think holiday gift guides, festive recipes, seasonal playlists, and expert product tips.
Add holiday-themed visuals, colors, and imagery that resonates with the season to spark your subscribers’ interest. Interactive elements like GIFs can bring magic to your messaging.
Post-purchase emails are the key to keeping your audience engaged after the holiday rush subsides. Use automations to thank your new customers, encourage repeat purchases, and reach out for reviews.
