Your Black Friday Email Game Plan

Marketing experts Kestrel Lemen from Seguno and Randi Ward from soona focus on how Shopify merchants can increase BFCM sales through their email marketing program and product photography.

In this live 60-minute webinar, marketing experts Kestrel Lemen from Seguno and Randi Ward from soona focus on how Shopify merchants can increase BFCM sales through their email marketing program and product photography. They’ll lay down proven steps for successfully approaching this season — the same ones used by big retailers and merchants to consistently drive sales.

This webinar includes:

How to choose a BFCM strategy for your business
Email calendar examples to eliminate sending guesswork
Shopify product photography best practices
Holiday content ideas and examples

You’ll learn about time-saving tools that can help you shift focus to running your business. The webinar also includes a Q&A session.

Register for Event

Event Date & Time (EST):

October 12, 2022

2:00 pm

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On-Demand

This event is available on-demand

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Event Presenters

Kestrel Lemen

Senior Strategist

Kestrel brings over ten years of email marketing experience to the table. She is passionate about helping Shopify sellers grow their business and increase their revenue through email marketing. She’s worked with hundreds of clients from major brands like LVMH, NotOnTheHighStreet, and ROKU, to small mom and pop shops.

Randi Ward

Production Success Manager

Randi works as a production success manager at Soona and is incredibly passionate about all things creative, specifically graphic design and photography.

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