Strategic email marketing blog for Shopify merchants

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5 ideas for an April newsletter

What should Shopify stores send to newsletter subscribers in April? We have five email marketing ideas to try.

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The best email marketing software for ecommerce by growth stage

Choosing ecommerce marketing tools and strategies that fit your stage of business is critical to growth. Our guide helps you determine the right email marketing app.

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5 promotional pricing examples for increasing sales

How can Shopify stores use promotional pricing to make progress without taking a profit hit? We explore the pros and cons and five promotional pricing examples.

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7 March newsletter ideas for ecommerce [+ subject lines]

Plan your March newsletters with inspiration from real email examples and a collection of subject line ideas.

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The most exciting Shopify Winter Editions updates for elevating your store

We’ve studied Shopify Winter Editions 2024 to identify the top nine product updates likely to advance merchant success.

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How to start an ecommerce loyalty program

Want to develop an ecommerce loyalty program but don’t know how? We guide you through four steps for building a customer retention program.

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Valentine’s Day marketing ideas for ecommerce

Valentine’s Day is a chance for Shopify stores to recover from the “holiday hangover.” We have 10 Valentine’s Day marketing ideas to increase your shop’s visibility and generate sales.

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8 February newsletter ideas [+ subject lines]

Discover creative email marketing newsletter ideas for February and subject lines to captivate your audience.

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12 email marketing metrics to track & strategies to follow

Unlock the power of email marketing by monitoring the right metrics. Learn how to dissect email marketing performance and use the findings to meet your goals.

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What you need to know about DMARC for Gmail and Yahoo Mail

Google and Yahoo are requiring bulk email senders to implement DMARC in 2024. We explain what it means and how to do it.

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5 ideas for a January newsletter [+email subject line ideas]

Struggling with January newsletter ideas for engaging subscribers after the holidays? We have five winning email content suggestions to start the new year strong.

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What should you send this month?

Struggling to know what to send this month? We've got you covered, here's examples and ideas on what you should be sending.

your source for email marketing insight, strategic tips, and resource guides for Shopify merchants.