Strategic email marketing blog for Shopify merchants

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7 March newsletter ideas for ecommerce [+ subject lines]

Plan your March newsletters with inspiration from real email examples and a collection of subject line ideas.

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The most exciting Shopify Winter Editions updates for elevating your store

We’ve studied Shopify Winter Editions 2024 to identify the top nine product updates likely to advance merchant success.

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How to start an ecommerce loyalty program

Want to develop an ecommerce loyalty program but don’t know how? We guide you through four steps for building a customer retention program.

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Valentine’s Day marketing ideas for ecommerce

Valentine’s Day is a chance for Shopify stores to recover from the “holiday hangover.” We have 10 Valentine’s Day marketing ideas to increase your shop’s visibility and generate sales.

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8 February newsletter ideas [+ subject lines]

Discover creative email marketing newsletter ideas for February and subject lines to captivate your audience.

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12 email marketing metrics to track & strategies to follow

Unlock the power of email marketing by monitoring the right metrics. Learn how to dissect email marketing performance and use the findings to meet your goals.

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What you need to know about DMARC for Gmail and Yahoo Mail

Google and Yahoo are requiring bulk email senders to implement DMARC in 2024. We explain what it means and how to do it.

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5 ideas for a January newsletter [+email subject line ideas]

Struggling with January newsletter ideas for engaging subscribers after the holidays? We have five winning email content suggestions to start the new year strong.

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6 New Year newsletter examples that start the year right

Take a look how top brands are using New Year newsletter examples to capitalize on the start of a new year and put these newsletter ideas to work today!

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What should you send this month?

Struggling to know what to send this month? We've got you covered, here's examples and ideas on what you should be sending.

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10 ecommerce email marketing best practices for every Shopify store

Discover the ecommerce email marketing best practices for supercharging your campaigns. We review the top 10 critical strategies.

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How to choose the best email marketing app for your Shopify store

Finding the best email marketing app for your Shopify store can be challenging. Use our self-assessment and criteria prompts to ease the process and guide your decision.

your source for email marketing insight, strategic tips, and resource guides for Shopify merchants.